Venacell
In recent years, biotechnology, especially in the immunotherapy sector, has witnessed unprecedented growth and innovation.
The name Venacell is a combination of the Latin word 'venator' (hunter) and 'cell' – an apt description of the mechanism behind modern immunotherapy, where the body's own immune cells are enhanced to effectively target early-stage cancer developments.
Much of this concept is also symbolized within the logomark itself, a rotationally symmetrical abstraction of both the cell enhancement and reinsertion process, as well as cancer-targeting events. The three repeating elements are also vaguely V and C shaped, acting as mnemonic reinforcement for the name.
Through the application of a very clean and precise brand identity, Venacell is effectively represented as a hi-tech cancer-battling task force. Gentle, lighter hues are contrasted with the 100% value of the primary color, restoring the balance between the delicate medical field and cutting-edge technology.
Concept, creative direction and execution (image, motion, sound):
Kosta Čemerikić
Venacell
In recent years, biotechnology, especially in the immunotherapy sector, has witnessed unprecedented growth and innovation.
The name Venacell is a combination of the Latin word 'venator' (hunter) and 'cell' – an apt description of the mechanism behind modern immunotherapy, where the body's own immune cells are enhanced to effectively target early-stage cancer developments.
Much of this concept is also symbolized within the logomark itself, a rotationally symmetrical abstraction of both the cell enhancement and reinsertion process, as well as cancer-targeting events. The three repeating elements are also vaguely V and C shaped, acting as mnemonic reinforcement for the name.
Through the application of a very clean and precise brand identity, Venacell is effectively represented as a hi-tech cancer-battling task force. Gentle, lighter hues are contrasted with the 100% value of the primary color, restoring the balance between the delicate medical field and cutting-edge technology.
Concept, creative direction and execution (image, motion, sound): Kosta Čemerikić
Venacell
In recent years, biotechnology, especially in the immunotherapy sector, has witnessed unprecedented growth and innovation.
The name Venacell is a combination of the Latin word 'venator' (hunter) and 'cell' – an apt description of the mechanism behind modern immunotherapy, where the body's own immune cells are enhanced to effectively target early-stage cancer developments.
Much of this concept is also symbolized within the logomark itself, a rotationally symmetrical abstraction of both the cell enhancement and reinsertion process, as well as cancer-targeting events. The three repeating elements are also vaguely V and C shaped, acting as mnemonic reinforcement for the name.
Through the application of a very clean and precise brand identity, Venacell is effectively represented as a hi-tech cancer-battling task force. Gentle, lighter hues are contrasted with the 100% value of the primary color, restoring the balance between the delicate medical field and cutting-edge technology.
